Founder Need Routing

Purpose

Founder need routing defines what happens after a founder completes Compass.

The answer should not always be a partner.

The answer should be the best surface for the need.

Signal Model

A signal is any survey answer, Compass answer, behavior, or profile detail that helps Eprenz understand what the founder needs.

Signal Source	What It Tells Us
Stage	where the business is
Role	who the person is
Revenue	maturity and value potential
Team size	operating complexity
Country	availability, compliance, and regional fit
Biggest challenge	current problem or symptom
Cost of challenge	urgency
Past 90 day spend	buying readiness
Support interests	preferred help type
Business description	context for human or AI review
Contact details	follow-up permission

Routing Rule

No single signal should determine the full experience.

The OS should combine signals to decide the route.

flowchart TD
  A[Stage] --> F[Founder Context]
  B[Role] --> F
  C[Challenge] --> F
  D[Country] --> F
  E[Support Interest] --> F
  F --> G[Route Decision]

Main Flow

flowchart LR
  A[Compass Completed] --> B[Need Detected]
  B --> C[Best OS Surface]
  C --> D[Knowledge, Network, Event, Partner, Advisor, AI]
  D --> E[Action]
  E --> F[Progress]

Draft Routing Table

Compass signal	First route	Supporting routes
Networking	Network	Events, partner rooms, introductions
Mentorship	Advisor or Team	Network, Atlas AI, Learning
Marketing	Learning	Events, Sales Pipeline, Partners
Customers	Sales Pipeline	Learning, CRM partners, advisor
Banking	Partners	Learning, Business Pulse, country filter
Website	Learning	Partners, checklist, event clinic
Service providers	Partners	Advisor follow-up, country filter
Funding	Partners	Business Pulse, advisor, funding readiness content
Cash flow	Business Pulse	Learning, finance partner, CFO session
Legal	Partners	Learning, advisor follow-up
Operations	Journey	Learning, Atlas AI, systems partners
Exit	Journey	Advisor, valuation partner, exit content
Not sure	Compass	Journey, Atlas AI, Home

Principle

If the founder needs understanding, route to Learning.

If the founder needs people, route to Network.

If the founder needs infrastructure, route to Partners.

If the founder needs clarity, route to Compass or Atlas AI.

If the founder needs execution support, route to Advisor, Event, or Partner.